How Recruiting Firm Owners and Salespeople Build Consistent, Scalable Revenue Without Chasing Leads or Relying on Referrals
The industry-specific, 12-week sales operating system for recruiting firm owners and salespeople who are done with feast-or-famine revenue.
For recruiting firm owners and salespeople who are strong operators and ready to become strategic sellers.
In this short video, you'll discover:
- →Why most recruiting firms struggle with sales and why it has nothing to do with talent
- →The three-part framework that transforms reactive selling into a structured, measurable system
- →Exactly what you'll build over 12 weeks and the results you can expect when you do the work
If Selling Feels Harder Than Recruiting, It's Not a Talent Problem. It's a Structure Problem.
You're good at what you do. Maybe great. You know how to find talent, manage client relationships, and deliver results. But growing the business? That part feels different. Harder. More uncertain.
Sound familiar?
- Revenue comes in waves: strong months followed by slow ones you can't explain
- Most of your new business comes from referrals or warm relationships and you know that's not scalable
- You're the one carrying the sales burden. If you step away, the pipeline stalls.
- You've tried outbound campaigns, bought tools, maybe even hired a salesperson; but nothing stuck
- Clients treat your firm like a commodity. Price is always the conversation.
At 11 PM, when you're honest with yourself, it feels like this:
"Why does selling feel harder than recruiting? I'm great at what I do. Why isn't that enough?"
"I'm not failing. But I'm not scaling either. I feel completely stuck."
"There's too much advice out there; scripts, CRMs, LinkedIn tactics. What actually works?"
Here's the truth no one in generic sales training will tell you:
The recruiting and staffing industry has specific economics, specific sales cycles, and specific credibility challenges that generic sales programs simply don't account for. You don't need more tactics. You need a system built specifically for your world.
I Was You. Introverted. Analytical. Convinced Sales Belonged to Someone Else.
My name is Brian Lile. I've spent 25+ years inside the recruiting and staffing industry; not observing it from the outside, but working inside it. Carrying quota. Building client relationships. Learning what actually moves the needle.
Early in my career, I didn't see myself as a natural salesperson. I'm introverted. I prefer preparation over improvisation. And in recruiting, sales seemed to belong to the loudest person in the room.
So I struggled. I tried scripts. I mimicked styles that didn't fit. I read sales books that had nothing to do with staffing economics or multi-stakeholder buying processes. Nothing worked, until I stopped trying to act like a salesperson and started building a system.
Once I built a system with clear positioning, disciplined outreach, measurable metrics, and a repeatable process; everything changed. I became a top performer not by becoming louder. By becoming more intentional.
25+ Years
Deep industry experience across contingent search, retained search, staffing, and recruiting.
$6M → $12M
Doubled a mid-sized recruiting company's revenue in 12 months using the exact framework taught in this program.
Fortune 500
Recognized as a top sales performer at a Fortune 500 staffing firm.
Built Inside the Industry
Every strategy, framework, and tool in this program was developed inside recruiting firms, not adapted from generic methodology.
What Clients Say:
INTRODUCING
The SalesFire 12-Week Program
A structured, industry-specific sales operating system built exclusively for recruiting firm owners and salespeople.
The Framework:
Message. Motion. Measure.
Everything in this program is built around three disciplines. Miss any one of them, and the system breaks down.
MESSAGE
Craft positioning, messaging, and stories that build trust and differentiate your firm from every other agency in the room.
MOTION
Build a consistent outbound engine utilizing high-volume, targeted outreach that keeps your pipeline full without losing personalization.
MEASURE
Track the right leading and lagging indicators. Make decisions based on real data, not instinct or guesswork.
What You'll Build Over 12 Weeks:
| Module 1 | Why You Need a System | Shift from tactics-based thinking to principle-based selling. Understand why structure — not personality — drives consistent results. |
| Module 2 | Getting Your Messaging Right | Build your case study library, define your ideal client profile, and craft outreach messaging that speaks to specific outcomes, not generic capability. |
| Module 3 | Building Your Pipeline | Define your ideal lead profile, master the lead → prospect → opportunity framework, and build a qualified outbound pipeline from scratch. |
| Module 4 | Outreach & Implementation | Launch targeted outreach sequences using the Market2Message App. Automate what can be automated. Maximize your cold call and prospecting time. |
| Module 5 | Measuring What Matters | Install the Sales Funnel App. Define your KPIs, set activity benchmarks, and build the visibility you need to forecast with confidence. |
| Module 6 | Conducting the Sales Meeting | Prepare for and run high-quality prospect meetings. Use storytelling to build rapport, handle objections with confidence, and close more deals. |
| Bonus | Templates & Resources | Case study templates, outreach messaging samples, and a full sales script framework; everything you need to accelerate implementation immediately. |
Here's What Every Student Gets
Regardless of which enrollment option you choose, the complete Message. Motion. Measure. system is yours. Every module, every tool, every worksheet.
The Full 12-Week Video Course
65+ lessons across 6 modules plus orientation. Short, focused, and built for owners and salespeople, not full-time students. Watch at your own pace and return to any lesson anytime.
The Market2Message App
Brian's proprietary outreach app, included in your enrollment. Build targeted outreach sequences, manage your lead list, and execute personalized campaigns at scale without the manual grind.
The Sales Funnel App
Track your KPIs, set activity benchmarks, and get real-time visibility into your pipeline performance so you're managing a system, not guessing.
All Activation Worksheets & Templates
One per major lesson section. Work through your own positioning, ICP, messaging, and pipeline framework in real time. By the end of week 12, you have a complete, documented system.
Bonus Resource Library (15+ tools)
Outreach templates, sales scripts, objection handling guides, case study frameworks, and implementation tools ready to deploy from day one.
12-Month Course Access
Full access to all course materials for 12 months from your enrollment date. Revisit any module, lesson, or resource anytime.
Why the SalesFire Program and Not Another Generic Solution?
You have options. Here's how they stack up.
| DIY / Figure It Out Alone |
Hire a Salesperson Without a System |
|
||
| Built specifically for recruiting firms | ✗ | ✗ | ✓ | |
| Structured, documented sales system | ✗ | ✗ | ✓ | |
| Industry-specific messaging framework | ✗ | ✗ | ✓ | |
| Proprietary tools included | ✗ | ✗ | ✓ | |
| Proven by 25+ years of industry experience | ✗ | Sometimes | ✓ | |
| Works for introverted and analytical personalities | ✗ | ✗ | ✓ | |
| Reduces founder dependence | ✗ | ✗ | ✓ |
Why This Program Is Different From Every Sales Training You've Tried Before
Recruiting-Only Focus
This program was built inside the recruiting and staffing industry, not adapted from a generic sales curriculum. Every framework, every example, every tool is designed around the economics and realities of your world.
System, Not Tactics
Most sales programs sell you scripts and email templates. This program gives you the foundational structure that makes those tactics work. A complete sales operating system with clear positioning, defined processes, and measurable metrics.
The Anti-Personality Approach
Brian built his career as an introverted, analytical professional. His system doesn't require you to become someone you're not. It requires you to build a process that works regardless of your personality type.
Proven at Scale
Brian doubled a mid-sized recruiting firm from $6M to $12M in 12 months using this exact framework. He's not teaching theory, he's teaching the system he actually built and used.
Tools Included, Not Upsold
The Market2Message App and Sales Funnel App are built into every tier of the program. You won't need to buy additional software or figure out how to implement the framework on your own.
Here's What Changes When You Build the System
BEFORE — Without the System
- Reactive selling; chasing deals, reacting to inbound
- Revenue is unpredictable; forecasting is guesswork
- Over-reliance on referrals and one rainmaker
- Sales feels personal, chaotic, and exhausting
- Clients see you as interchangeable; price is the lever
- Owner carries every deal personally
AFTER — With the System
-
Strategic selling; running a structured outbound engine
-
Revenue is measurable; hiring decisions feel confident
-
Consistent pipeline from defined, scalable outreach activity
-
Sales is a structured business function, not a personality contest
-
You're positioned as a strategic partner, not a commodity vendor
-
The system runs with or without the owner closing every deal
Confidence
You know your strategy. You can articulate your value. You're not guessing anymore.
Control
Revenue feels manageable, not like something that happens to you.
Beyond the Numbers — Here's What You'll Feel:
If you implement this system and consistently put in the work, you WILL win more deals, make more money, and build the career you've always known was possible.
Relief
Fewer sleepless nights about payroll. Less anxiety about cash flow gaps.
Pride
You're running a firm positioned as a strategic partner, not a vendor.
Clarity
You know exactly what to do next. No more overwhelm from competing advice.
Freedom
The system works without you carrying every deal personally.
What Happens If You Don't Build the System
The consequences of not solving this are rarely immediate. But they compound — quietly, steadily — until the gap between where you are and where you want to be becomes very hard to close.
Without a structured system:
- Feast-or-famine cycles continue and become harder to manage as your overhead grows
- You remain the sole rainmaker and the business cannot scale beyond your personal bandwidth
- Burnout compounds carrying delivery, leadership, and revenue responsibility simultaneously is unsustainable
- Commoditization deepens without strong positioning, price is the only lever leftEvery failed sales hire sets you back 12–18 months, financially and emotionally
- You remain smaller than you should be, for longer than you need to
The recruiting firm you're capable of building doesn't get built by accident. It gets built with a system.
Choose Your Path
The SalesFire 12-Week Program is available at three levels. Every tier includes the complete Message. Motion. Measure. system. Choose the level of support that fits where you are right now.
|
TIER 1 Self-DirectedCore Program — work through it independently, at your own pace. $ 3,997 or 3 payments of $1,399 ($4,197 total)
|
||||||
| Enroll in Core Program → | ||||||
| ★ MOST POPULAR | |||||
|
TIER 2 With CoachingProgram + Community — live access to Brian and a peer community. $ 5,997 or 3 payments of $2,099 ($6,297 total)
|
|||||
| 📞 Book a Discovery Call → Skip the call — enroll now → | |||||
|
TIER 3 PremiumFull Access + 1:1 Coaching — the fastest path to results. $ 9,997 or 3 payments of $3,499 ($10,497 total)
|
||||
| 📞 Book a Discovery Call → Skip the call — enroll now → | ||||
Why a discovery call for Tiers 2 and 3?
Coaching and community enrollment isn't right for everyone, and not everyone is right for it. A short call lets us make sure the program is a genuine fit for your firm's size, stage, and goals before you invest. It takes 20 minutes and there's no pressure. If it's the right fit, we'll get you enrolled on the call. If it's not, I'll tell you honestly.
One new long-term client pays for this program many times over. And a failed sales hire — which is what happens when you bring someone on before you have a defined process — typically sets a firm back 12–18 months. This is the most focused business development investment you'll make this year. And it's a fully deductible business expense.
Not Sure Which Tier? Book a Free 20-Minute Call →Brian's Commitment to You
This program works when you do. That's not a hedge. It's a statement about who this program is built for.
- This program is built exclusively for recruiting and staffing professionals; no generic sales theory
- You will receive a complete, structured sales operating system, not a collection of tactics
- You don't need to become a different person. You need to build a better process.
- Every framework and tool has been tested inside real recruiting firms, including Brian's own
- If you do the work — watch the modules, use the tools, show up to the calls — you will win more deals
The 30-Day Completion Guarantee
Complete the first three modules and their activation worksheets within 30 days of enrollment. If you don't feel you've received clear, actionable value for your recruiting firm, email us and you'll receive a full refund. No forms, no hoops, no hard feelings.
This guarantee exists because we want serious students; people who will do the work, get results, and build the firm they are capable of building. If you engage with the content and still don't see the value, we don't want your money.
Frequently Asked Questions
Who is this program for?
This program is built for recruiting and staffing firm owners of small-to-mid sized companies (1–250 employees) and sales professionals across all company sizes. You should be an experienced industry professional who understands the recruiting side of the business and is ready to build a structured, scalable sales engine. This is not a beginner program.
I'm introverted and don't see myself as a salesperson. Will this work for me?
This program was designed with you in mind. Brian is introverted and analytical, and that's exactly how he built his career. The entire system is built around structure and process, not personality or high-pressure tactics. If you're willing to build a system and do the work consistently, it will work for you.
What's the difference between the three tiers?
Every tier includes the complete Message. Motion. Measure. system — the full 12-week course, both proprietary apps, all worksheets, and 12-month access. Tier 2 adds bi-weekly live group coaching sessions and access to a private community of recruiting peers. Tier 3 adds four 90-minute private 1:1 coaching sessions with Brian, with custom application of the framework to your specific firm.
How much time does this require each week?
Lessons are short and built for busy professionals, not full-time students. Most students complete the program investing 2–4 hours per week, including coaching calls (for Tiers 2 and 3). The key is consistency, not volume.
Why do Tiers 2 and 3 suggest a discovery call?
Coaching is a significant commitment on both sides. A short discovery call lets us make sure the program is a genuine fit for your firm before you invest at that level. It takes 20 minutes. If it's the right fit, you can enroll on the call. If it's not, Brian will tell you honestly. If you'd prefer to skip the call and enroll in Tier 2 or 3 directly, that option is available below each pricing tier.
Is there a payment plan?
Yes. Every tier offers a 3-payment option:
Tier 1 is $1,399 × 3 ($4,197 total).
Tier 2 is $2,099 × 3 ($6,297 total).
Tier 3 is $3,499 × 3 ($10,497 total).
Paying in full saves you the payment plan premium.
I've tried sales training before. How is this different?
Generic sales training doesn't account for the unique economics of staffing and recruiting; the multi-stakeholder buying process, the contingent vs. retained model, the credibility challenges recruiters face, or the specific positioning problems in a crowded market. This program was built inside the industry. Every example, framework, and tool is designed specifically for recruiting and staffing firms.
What if I enroll and it doesn't work for me?
Complete the first three modules and their activation worksheets within 30 days of enrollment. If you don't feel you've received clear, actionable value for your recruiting firm, email us and you'll receive a full refund. No forms, no hoops, no hard feelings.
You're Capable of Building Something Bigger Than This.
You started this firm,or took on this sales role, because you saw an opportunity. You're good at what you do. You work hard. You care about your clients and your team.
The gap between where you are and where you want to be isn't a talent gap. It's a systems gap.
The people who grow intentionally — who build predictable revenue, hire confidently, and stop carrying every deal personally — all have one thing in common. They stopped trying to bolt on tactics and started building a system.
That's exactly what this program gives you. In 12 weeks.
Build a recruiting firm that grows intentionally, not accidentally.
This is your next move.
Questions before enrolling? Email [email protected]
How Recruiting Firm Owners and Salespeople Build Consistent, Scalable Revenue Without Chasing Leads or Relying on Referrals
The industry-specific, 12-week sales operating system for recruiting firm owners and salespeople who are done with feast-or-famine revenue.
For recruiting firm owners and salespeople who are strong operators and ready to become strategic sellers.
In this short video, you'll discover:
- →Why most recruiting firms struggle with sales and why it has nothing to do with talent
- →The three-part framework that transforms reactive selling into a structured, measurable system
- →Exactly what you'll build over 12 weeks and the results you can expect when you do the work
If Selling Feels Harder Than Recruiting, It's Not a Talent Problem. It's a Structure Problem.
You're good at what you do. Maybe great. You know how to find talent, manage client relationships, and deliver results. But growing the business? That part feels different. Harder. More uncertain.
Sound familiar?
- Revenue comes in waves: strong months followed by slow ones you can't explain
- Most of your new business comes from referrals or warm relationships and you know that's not scalable
- You're the one carrying the sales burden. If you step away, the pipeline stalls.
- You've tried outbound campaigns, bought tools, maybe even hired a salesperson; but nothing stuck
- Clients treat your firm like a commodity. Price is always the conversation.
At 11 PM, when you're honest with yourself, it feels like this:
"Why does selling feel harder than recruiting? I'm great at what I do. Why isn't that enough?"
"I'm not failing. But I'm not scaling either. I feel completely stuck."
"There's too much advice out there; scripts, CRMs, LinkedIn tactics. What actually works?"
Here's the truth no one in generic sales training will tell you:
The recruiting and staffing industry has specific economics, specific sales cycles, and specific credibility challenges that generic sales programs simply don't account for. You don't need more tactics. You need a system built specifically for your world.
I Was You. Introverted. Analytical. Convinced Sales Belonged to Someone Else.
My name is Brian Lile. I've spent 25+ years inside the recruiting and staffing industry; not observing it from the outside, but working inside it. Carrying quota. Building client relationships. Learning what actually moves the needle.
Early in my career, I didn't see myself as a natural salesperson. I'm introverted. I prefer preparation over improvisation. And in recruiting, sales seemed to belong to the loudest person in the room.
So I struggled. I tried scripts. I mimicked styles that didn't fit. I read sales books that had nothing to do with staffing economics or multi-stakeholder buying processes. Nothing worked, until I stopped trying to act like a salesperson and started building a system.
Once I built a system with clear positioning, disciplined outreach, measurable metrics, and a repeatable process; everything changed. I became a top performer not by becoming louder. By becoming more intentional.
25+ Years
Deep industry experience across contingent search, retained search, staffing, and RPO.
$6M → $12M
Doubled a mid-sized RPO company's revenue in 12 months using the exact framework taught in this program.
Fortune 500
Recognized as a top sales performer at a Fortune 500 staffing firm.
Built Inside the Industry
Every strategy, framework, and tool in this program was developed inside recruiting firms, not adapted from generic methodology.
What Clients Say:
INTRODUCING
The SalesFire 12-Week Program
A structured, industry-specific sales operating system built exclusively for recruiting firm owners and salespeople.
The Framework:
Message. Motion. Measure.
Everything in this program is built around three disciplines. Miss any one of them, and the system breaks down.
MESSAGE
Craft positioning, messaging, and stories that build trust and differentiate your firm from every other agency in the room.
MOTION
Build a consistent outbound engine utilizing high-volume, targeted outreach that keeps your pipeline full without losing personalization.
MEASURE
Track the right leading and lagging indicators. Make decisions based on real data, not instinct or guesswork.
What You'll Build Over 12 Weeks:
Here's What Every Student Gets
Regardless of which enrollment option you choose, the complete Message. Motion. Measure. system is yours. Every module, every tool, every worksheet.
The Full 12-Week Video Course
65+ lessons across 6 modules plus orientation. Short, focused, and built for owners and salespeople, not full-time students. Watch at your own pace and return to any lesson anytime.
The Market2Message App
Brian's proprietary outreach app, included in your enrollment. Build targeted outreach sequences, manage your lead list, and execute personalized campaigns at scale without the manual grind.
The Sales Funnel App
Track your KPIs, set activity benchmarks, and get real-time visibility into your pipeline performance so you're managing a system, not guessing.
All Activation Worksheets & Templates
One per major lesson section. Work through your own positioning, ICP, messaging, and pipeline framework in real time. By the end of week 12, you have a complete, documented system.
Bonus Resource Library (15+ tools)
Outreach templates, sales scripts, objection handling guides, case study frameworks, and implementation tools ready to deploy from day one.
12-Month Course Access
Full access to all course materials for 12 months from your enrollment date. Revisit any module, lesson, or resource anytime.
Why the SalesFire Program and Not Another Generic Solution?
You have options. Here's how they stack up.
|
★ Recommended The SalesFire 12-Week Program |
||||||||||||||
|
| Compared to the Alternatives |
| DIY / Figure It Out Alone | ||||||||||||||
|
| Hire a Salesperson Without a System | ||||||||||||||
|
Why This Program Is Different From Every Sales Training You've Tried Before
Recruiting-Only Focus
This program was built inside the recruiting and staffing industry, not adapted from a generic sales curriculum. Every framework, every example, every tool is designed around the economics and realities of your world.
System, Not Tactics
Most sales programs sell you scripts and email templates. This program gives you the foundational structure that makes those tactics work. A complete sales operating system with clear positioning, defined processes, and measurable metrics.
The Anti-Personality Approach
Brian built his career as an introverted, analytical professional. His system doesn't require you to become someone you're not. It requires you to build a process that works regardless of your personality type.
Proven at Scale
Brian doubled a mid-sized RPO firm from $6M to $12M in 12 months using this exact framework. He's not teaching theory, he's teaching the system he actually built and used.
Tools Included, Not Upsold
The Market2Message App and Sales Funnel App are built into every tier of the program. You won't need to buy additional software or figure out how to implement the framework on your own.
Here's What Changes When You Build the System
BEFORE — Without the System
- Reactive selling; chasing deals, reacting to inbound
- Revenue is unpredictable; forecasting is guesswork
- Over-reliance on referrals and one rainmaker
- Sales feels personal, chaotic, and exhausting
- Clients see you as interchangeable; price is the lever
- Owner carries every deal personally
AFTER — With the System
-
Strategic selling; running a structured outbound engine
-
Revenue is measurable; hiring decisions feel confident
-
Consistent pipeline from defined, scalable outreach activity
-
Sales is a structured business function, not a personality contest
-
You're positioned as a strategic partner, not a commodity vendor
-
The system runs with or without the owner closing every deal
Beyond the Numbers — Here's What You'll Feel:
If you implement this system and consistently put in the work, you WILL win more deals, make more money, and build the career you've always known was possible.
Confidence
You know your strategy. You can articulate your value. You're not guessing anymore.
Relief
Fewer sleepless nights about payroll. Less anxiety about cash flow gaps.
Pride
You're running a firm positioned as a strategic partner, not a vendor.
Control
Revenue feels manageable, not like something that happens to you.
Clarity
You know exactly what to do next. No more overwhelm from competing advice.
Freedom
The system works without you carrying every deal personally.
What Happens If You Don't Build the System
The consequences of not solving this are rarely immediate. But they compound — quietly, steadily — until the gap between where you are and where you want to be becomes very hard to close.
Without a structured system:
- Feast-or-famine cycles continue and become harder to manage as your overhead grows
- You remain the sole rainmaker and the business cannot scale beyond your personal bandwidth
- Burnout compounds carrying delivery, leadership, and revenue responsibility simultaneously is unsustainable
- Commoditization deepens without strong positioning, price is the only lever leftEvery failed sales hire sets you back 12–18 months, financially and emotionally
- You remain smaller than you should be, for longer than you need to
The recruiting firm you're capable of building doesn't get built by accident. It gets built with a system.
Choose Your Path
The SalesFire 12-Week Program is available at three levels. Every tier includes the complete Message. Motion. Measure. system. Choose the level of support that fits where you are right now.
|
TIER 1 Self-DirectedCore Program — work through it independently, at your own pace. $ 3,997 or 3 payments of $1,399 ($4,197 total)
|
||||||
| Enroll in Core Program → | ||||||
| ★ MOST POPULAR | |||||
|
TIER 2 With CoachingProgram + Community — live access to Brian and a peer community. $ 5,997 or 3 payments of $2,099 ($6,297 total)
|
|||||
| 📞 Book a Discovery Call → Skip the call — enroll now → | |||||
|
TIER 3 PremiumFull Access + 1:1 Coaching — the fastest path to results. $ 9,997 or 3 payments of $3,499 ($10,497 total)
|
||||
| 📞 Book a Discovery Call → Skip the call — enroll now → | ||||
Why a discovery call for Tiers 2 and 3?
Coaching and community enrollment isn't right for everyone, and not everyone is right for it. A short call lets us make sure the program is a genuine fit for your firm's size, stage, and goals before you invest. It takes 20 minutes and there's no pressure. If it's the right fit, we'll get you enrolled on the call. If it's not, I'll tell you honestly.
One new long-term client pays for this program many times over. And a failed sales hire — which is what happens when you bring someone on before you have a defined process — typically sets a firm back 12–18 months. This is the most focused business development investment you'll make this year. And it's a fully deductible business expense.
Not Sure Which Tier? Book a Free 20-Minute Call →Brian's Commitment to You
This program works when you do. That's not a hedge. It's a statement about who this program is built for.
- This program is built exclusively for recruiting and staffing professionals; no generic sales theory
- You will receive a complete, structured sales operating system, not a collection of tactics
- You don't need to become a different person. You need to build a better process.
- Every framework and tool has been tested inside real recruiting firms, including Brian's own
- If you do the work — watch the modules, use the tools, show up to the calls — you will win more deals
The 30-Day Completion Guarantee
Complete the first three modules and their activation worksheets within 30 days of enrollment. If you don't feel you've received clear, actionable value for your recruiting firm, email us and you'll receive a full refund. No forms, no hoops, no hard feelings.
This guarantee exists because we want serious students; people who will do the work, get results, and build the firm they are capable of building. If you engage with the content and still don't see the value, we don't want your money.
Frequently Asked Questions
Who is this program for?
This program is built for recruiting and staffing firm owners of small-to-mid sized companies (1–250 employees) and sales professionals across all company sizes. You should be an experienced industry professional who understands the recruiting side of the business and is ready to build a structured, scalable sales engine. This is not a beginner program.
I'm introverted and don't see myself as a salesperson. Will this work for me?
This program was designed with you in mind. Brian is introverted and analytical, and that's exactly how he built his career. The entire system is built around structure and process, not personality or high-pressure tactics. If you're willing to build a system and do the work consistently, it will work for you.
What's the difference between the three tiers?
Every tier includes the complete Message. Motion. Measure. system — the full 12-week course, both proprietary apps, all worksheets, and 12-month access. Tier 2 adds bi-weekly live group coaching sessions and access to a private community of recruiting peers. Tier 3 adds four 90-minute private 1:1 coaching sessions with Brian, with custom application of the framework to your specific firm.
How much time does this require each week?
Lessons are short and built for busy professionals, not full-time students. Most students complete the program investing 2–4 hours per week, including coaching calls (for Tiers 2 and 3). The key is consistency, not volume.
Why do Tiers 2 and 3 suggest a discovery call?
Coaching is a significant commitment on both sides. A short discovery call lets us make sure the program is a genuine fit for your firm before you invest at that level. It takes 20 minutes. If it's the right fit, you can enroll on the call. If it's not, Brian will tell you honestly. If you'd prefer to skip the call and enroll in Tier 2 or 3 directly, that option is available below each pricing tier.
Is there a payment plan?
Yes. Every tier offers a 3-payment option:
Tier 1 is $1,399 × 3 ($4,197 total).
Tier 2 is $2,099 × 3 ($6,297 total).
Tier 3 is $3,499 × 3 ($10,497 total).
Paying in full saves you the payment plan premium.
I've tried sales training before. How is this different?
Generic sales training doesn't account for the unique economics of staffing and recruiting; the multi-stakeholder buying process, the contingent vs. retained model, the credibility challenges recruiters face, or the specific positioning problems in a crowded market. This program was built inside the industry. Every example, framework, and tool is designed specifically for recruiting and staffing firms.
What if I enroll and it doesn't work for me?
Complete the first three modules and their activation worksheets within 30 days of enrollment. If you don't feel you've received clear, actionable value for your recruiting firm, email us and you'll receive a full refund. No forms, no hoops, no hard feelings.
You're Capable of Building Something Bigger Than This.
You started this firm,or took on this sales role, because you saw an opportunity. You're good at what you do. You work hard. You care about your clients and your team.
The gap between where you are and where you want to be isn't a talent gap. It's a systems gap.
The people who grow intentionally — who build predictable revenue, hire confidently, and stop carrying every deal personally — all have one thing in common. They stopped trying to bolt on tactics and started building a system.
That's exactly what this program gives you. In 12 weeks.
Build a recruiting firm that grows intentionally, not accidentally.
This is your next move.
Questions before enrolling? Email [email protected]
